J I B B E R - J A B B E R

I've always wanted something that was personalised. But darn my crazy parents for attempting to "Australianise" of my Vietnamese name and not going far enough meant that NO ONE will ever have Lynh inscribed on any key chain or water bottle.

But not anymore.

That's right, I can get my name on a virtual Coke can. Or a real one if I'm willing to travel out to one of the Westfield locations that personalise them.

In Coca-Cola's recent integrated marketing campaign they ask their consumers to 'Share a Coke'. On cans instore, they have 150 common names replacing the Coca-Cola logo and also on their famous billboards much like the one at Kings Cross in Sydney.

Smart? Maybe. But what I don't get is the point of the virtual Coke.

But who would want to do it? I mean I do. Purely because the chances of my name occurring on an actual can is 0, like fo sho. But I am not allowed to send one to myself.

Therefore hacking onto boyfriend's account gave me this.

And I am satisfied!

But really, who would want to send a virtual Coke. To be quite honest, I am not too sure I understand the concept in the real world. Who would want to buy a Coke can with someone else's name on it? I would think that Coke's are bought for the individual and only in rare cases are the Cokes bought for another. And then again, one would be biased towards the names that are on the cans. I know people say that they won't care and will just grab a Coke, but seriously, if I saw a name of someone I disliked on my can, I would not have positive feelings associated with the brand.

So yeah, I like how there are different mediums being integrated into this campaign, but I question the virtual one. Other than for the novelty of it, and I guess it would spread the brand name.

So here's my question. Would you send someone a virtual Coke can? And who to and why?




So this is my last blog post for the semester.

Special thanks to Wags - best lecturer ever! For making me want to come to these 9AM lectures and even if they were to be at 8AM, I'm sure I would've still rocked up!

And as for this blog...I might continue it in the future, if something comes up. I think I will actually, so stay tuned.



But for now, leave a comment answering the questions above. Or just writing random stuff. This is the last blog post, so help me get a HD!!!!