Maybe.
One day.
But how is this related to e-marketing?
The CBS has just created a FourSquare page for the show where followers can be updated when teams arrive at different destinations!
Click on this link to view the FourSquare page: Amazing Race Foursquare page
Ingenious! It's like the two were made for eachother! But I'm not too sure whether its the teams checking in while they are actually travelling in real time, or whether they are checking in with the show while its being shown on television.
I think the first option would be better as this would generate interest leading up to the actual television show. It will keep loyal viewers interested throughout the week, instead of the two hours once a week.
Also, whilst watching the show last night, I saw use of social media actually in the show.
So what happened was one of the contestants dropped their passport at a servo and was frantically running around trying to find it.
An earlier team had driven passed the servo and asked some randoms for directions to the airport. In what was a possible total coincidence, the randoms picked up the passport and Tweeted:
"So #TheLife gets crazier so after being randomly filmed for the amazing race I see that one of them dropped there passport!!"Obviously someone from the social media team picked up on this Tweet and asked the kind gentleman to bring the passport to the airport if he could.
Which he did. What luck!
Amazing what one Tweet can do!
So here's my question for you this week.
Are there any other shows or anything of the sort that, like the Amazing Race, has a social media forum that was meant to be with one another?
And do you think that the Amazing Race has enhanced their brand by adding this function?
October 17, 2011 at 4:31 PM
Of course it has... most reality TV have this function now... it keeps people talking and the show at the forefront of people's minds...
I find myself liking a celeb more too if they have FB or Twitter hehe