Here's my Instructional Video for my MKF3881 class.
How Cupcake Central uses social media to create value!
This is my friend's business, and its super inspiring to see where she once came from to where she is now.
Originally an online store, Sheryl (owner of Cupcake Central) relied heavily on social media to generate interest, awareness and as a result work (by directing them to her website to make orders).
What started off as a girl who was laid off due to the GFC baking cupcakes in her kitchen for family and friends has grown into two store locations in Melbourne!
I don't think that they would have been this huge without the use of social media. I remember when they first started out on Facebook, I was sending their page to everyone I knew telling them about the awesomeness of these cupcakes!
The many that did 'like' the page, soon became super 'fans' as Sheryl kept posting up mouth-watering photos of her delicious creations!
It is quite amazing what social media is capable of.
Do you know of any companies/brands/small businesses that have seen huge success fro social media?
September 16, 2011 at 11:23 AM
Such a good video!!
I think Old Spice is King of Social Media lol
September 17, 2011 at 9:50 PM
Great video, Lynh! :)
September 17, 2011 at 10:01 PM
Thanks Wags.
So much blood, sweat and tears went into this! haha