To be quite honest, I was uninspired this week. Usually, I have something that catches my attention, and so I jump at the opportunity to blog about it.
Not this week.
So I put out a call for help on Facebook, and this is the response I got.
The one that really caught my attention out of all the feedback was the comment regarding Facebook Places and deals.
Clearly a new avenue businesses to market themselves online through Facebook.
So the general gist of it is that businesses can offer deals to visitors or fans through their pages (which is a practice that is already in place) and Facebook Places, something that Australia has just decided to adopt now. Facebook outlines the categories in which the deals can be obtained.
I think this is particularly useful, especially for the retailers in light of their recent problems relating to sales. In conjunction with this, apparently Facebook Places has been in 'Struggle Town', therefore, the two combining together allows for the retailers to increase traffic in their stores, and for the Facebook Places function to be used more often.
So far there have been four brands that offer deals to celebrate the launch, those being 7-Eleven, Commonwealth Bank, Westfield and KFC.
I think this is also another great way for businesses to engage with their consumers. This will also help generate more customers as often people will need to do something in exchange for the deal. Like the Commonwealth Bank is giving away free movie tickets to all those who open up a new Everyday Account with them. Here are the deals other brands are offering.
I have no doubt in my mind that businesses will jump to this opportunity, I mean the only costs that they will be incurring is that of any discounts, but the benefits are numerous!
I think it's time for me to get an iPhone to utilize this app, the stingy Asian in me is telling me to do so. But then again, I'm not willing to jump on THAT bandwagon just yet. Maybe I'll just upgrade my phone.
What do you think? Will you be making the most of this?
August 18, 2011 at 10:24 PM
I liked Trang's suggestion about using social media to help you with your social media assignments! :)
Of the checkin deals you described above, I have a problem with the Commonwealth Bank deal... they have a habit of rewarding new customers, and ignoring their long-standing loyal ones. If I saw that my friends were being rewarded for swapping and changing banks, and I was missing out (because I have been with Commbank for many years), then I'd be annoyed.
Also, don't forget that you can get most of these apps on Android, as well!
September 7, 2011 at 5:41 PM
Hahaha... thanks Wags =)
You should call up the Commonwealth and ask them for the same deal, if unsuccessful threaten to shut down your accounts with them hehe
It worked with my Internet company.